Page 3 - Cool Group of Companies

Cool Group of Companies - C ool Aqua Springs & H ip Pocke L atrobe Valley......
Cool Group of Companies - Cool Aqua Springs & Hip Poc ke t t Latrobe Va lley
A
A L OCAL SUCCESS STORYY
SUCCESS
STOR
LOC
AL

home owner, and remains an The Cool Group first broke
important part of the business into the heavy industrial sector
to this day. after picking up Y a llourn Power
As the business continued to Station, Hazelwood Power
grow, travelling to Melbourne Station and then hospitals like
each day, filling vans full of Latrobe Regional Hospital.
water and returning to the The company moved to 1
Valley, was becoming too Jane Street, Morwell in 2005
difficult for the two young local and purchased a bottling
boys who at that time were plant which was its first big
only in their early twenties. investment.
“My dad offered to build me “The machine is still ticking
a shed on one of his properties over now and has processed
to lighten our load,” Alfi said. over 75 million litres of water in
“Once that was completed the last 14 years,” he said.
we started using it as a Always hunting for new
warehouse. ventures that would service
“I engaged a freight company their quickly growing customer
to pick up the water for us and base the Cool Group
we operated out of that shed introduced Cool Cafe in 2009.
for about five years. Only three years later the
“Life became a whole lot company that had been
easier, and we could focus supplying embroidery for Cool
on continuing to grow the Promotions in Moe, T r icky
business rather than spending Embroidery, came up for sale
hours of travelling time.” and was quickly purchased by
At the same time the Cool Group of Companies.
team rented a small office in
Commercial Road Morwell The dream for a one-stop-
and purchased a print media shop for all uniform needs
business. started to come to fruition for
They started printing docket the Cool Group of Companies.
books, business cards, Alfi and Gareth wanted to
producing and printing school move the embroidery business
magazines. to Morwell, where they could
“From the print media sell garments and provide the
business Cool Promotions Staff numbers grow (left to right) Barry Bechaz, Alfi Prestipino, Gareth Williams, Jamie Sciberras. embroidery as well.
was born and that started This was the beginning of the
stemming into mainstream our involvement with more in growth for bottled water to maintain ‘local’ took their shape during this time, they new era.
promotional products, printing recently Hip Pocket, but Cool after Cool Group’s major local business to Cool Group of could see the potential for Cool Cool Group decided to
and eventually uniforms,” Promotions ran that way for a competitor sold its business Companies, well known as the Group and planned to create become involved with Hip
Gareth said. long time.” to one of Australia’s largest ‘local boys’. one group that could service Pocket and opened their
“Cool Promotions was more From 2005 until 2008, the multinationals. Alfi’s and Gareth’s vision of its customers with all business first store on Vestan Drive in
or less what has grown into business saw a huge spike Clients who also wanted the business started to take needs. Morwell in May 2014.

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June 2020 COOL GROUP OF COMPANIES - COOL AQUA SPRINGS & HIP POCKET LATROBE VALLEY - PAGE 3