Page 2 - Cool Group of Companies
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Cool
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Springs
Aqua
Companies
Cool
Cool Group of Companies - C ool Aqua Springs & H ip Pocke L atrobe Valley......
of
Group
t
t
Latrobe
Va
lley
Hip
&
ke
Poc
A
A L OCAL SUCCESS STORYY
SUCCESS
STOR
LOC
AL
T h e h is t o r y b e h in d t h e s u c c e s s
A year before the turn of
the century local boy, Alfi
Prestipino, started selling
bottled spring water from a
trailer on his truck as a Big Wet
distributor, and at the same
time ran his home delivery soft
drink business Loys.
More than 20 years later
he and his business partner
Gareth Williams stand as the
Cool Group of Companies
PTY L T D managing directors,
encompassing six local
– business entities operating out
of the Latrobe Valley servicing
eastern Victoria and beyond.
– Cool Aqua Springs was
Alfi’s first van, fondly known as the founded in 1999.
– ‘Venga’ bus - you could hear the Prior to the ‘water inspiration’ Alfi, back in the day, the real beginning.
music blaring before you saw the Alfi worked selling glass bottles
van. of soft drink but realization
–
struck as he watched plastic becoming more than Alfi forties so there is still plenty left
bottles of soft drink being mass could manage on his own, to achieve,” Gareth said.
– sold in supermarkets for a Cool Aqua Springs had its first T o gether they worked
quarter of the price of glass, employee, Gareth Williams. tirelessly to grow the business,
which clearly highlighted to him Gareth joined forces with Alfi and in April 2007, Gareth
–
that glass bottles would no in a sales and delivery capacity, became a partner in the
longer remain sustainable. and soon saw a vision of what company.
– He managed to stay ahead of Cool Aqua Springs could “We would leave at two
the curve and started working become. o’clock in the morning, load
in what was a new industry at Gareth also grew up in the vans then come back to
– the time, selling bottled water. Morwell with his parents the Valley to sell them and go
“I purchased a little trailer in Rosemary and Howard both back the next day. It was hard,
– 1998, drove to Melbourne and teachers. hard work, and very tiring but
back each day for supplies, Gareth brought with him you have to start somewhere”
and started selling water as a a variety of skills that he Alfi said.
–
Big Wet distributor, knocking had gained from hospitality Cool Aqua Springs added
on doors and getting out there management. water filters to its repertoire,
– in the Valley,” Alfi said. “It was and still is an this was the first branch of the
Here we go again! Alfi and Gareth “The industry for bottled enormous challenge both company.
yet another load! water was new at that time, it building and maintaining our Cool Aqua filters were
–
was virtually non-existent.” business, although it feels like a an option for high usage
Less than a year later, with long time since we started we customers and were also a
– the growth of the business are both now only in our early cost-effective option for the
–
–
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PAGE 2 - COOL GROUP OF COMPANIES - COOL AQUA SPRINGS & HIP POCKET LATROBE VALLEY June 2020
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